One of my biggest inspirations is adverts that you see in magazines or papers or even billboards. Without adverts how would we know what the latest fashions are or the newest perfumes. Adverts are used to promote a company and product, there designed to be dreamy and tasteful or eyecatching an inspiring.
i collected this advert promoting Secret Obsession perfume, which is cleverly done it is designed to catch both men an women target audience. The women are inspired by the fact that they could too feel like that woman alive an vibrant and the men are attracted by the fact that there girlfriends could too look like that woman confident and alive. I like the advert because of the contrast in colour, they have used a soft black and white photo against a strong brown colour but in my opinion works well and makes the promotional product stand out how it should.
This is a simular advert, which is also promoting perfume the difference this time is that this company has used a famous star to help in there promotions. The bonus in using stars in promotions is that audiences that are big fans of Liv Tyler will automatically go out and buy the product just because Liv Tyler featured using it they feel that if the star uses the product then it must be good and maybe they too can be like her.
This advert is promoting Warburtons bread. Warburtons has been a well known company for years and there logo is easiely recognised so the company has felt like they dont have to show a huge loaf of bread to get there point across instead they have focused on promoting how the bread is made and the processes. In this advert they have concentrated on Photosynthesis and have tried to show how natural there bread is made. Warburtons have been very clever about this promotion because recently in the media there has been alot reported on weight issues in the UK and how we need to be more aware of what were eating and whats in are food.
I like this advert because it can be very sensitive as the company is Macmillan Cancer Support. In my opinion this advert asks a really strong question "Tired of putting on a brave face?" which can be a big weight off peoples shoulders that someone has acknoledged their feelings. I like the fact that some adverts can really effect peoples feelings and isnt just used to advertise.
This advert caught my eye because of the layout, i especially like the fact that the whole advert is on an angle and hasnt been created to a pacific neat and tidy brief. I also like the layout of the text its different and probably brakes alot of rules but i think it works well.
This advert is really clever i love how they have taken a model photograph and placed it on a illustration, the contrast looks amazing its like a whole new world.
This is the littlewoods advert. Its a women modelling a outfit with a stream of beautiful colours around her, this caught my eye simply because of the colours and the detail. The colourful stream behind her has nothing to do with the advert but makes it eyecatching which will help to sell the outfit it gives you a sense of fun in your life.
