Truth, Lies and Typography

A member of Truth Design called Darren gave a lecture on the Manchester based company, which is two and half years old now he explained how the company likes to keep things simple there belief is less is more, they prefer one on one with clients to help get a better understanding and can sit and explain things through with the clients.

The company have produced many fonts including-

• DST
• Sodium
• Bad Angel
• Rub On
• Nitrogen
• Amplifier

Darren explained how he created a full alphabet in a day, which was extremely stressful he told us the alphabet was 10% design and 90% production. Truth Design mainly use computers to create there designs but Darren couldn't stress how important it was to show your working out, how you got to that final stage.

One thing i felt could be a major advantage was when Darren said he likes to experiment in different areas, he thinks everyone should learn all the skills as it gives you a broader range and can make it easier for briefs as you can introduce different aspects.

I enjoyed listening to some of the briefs they have done including Christies Charity, which they re-created a branding for them free of charge to help the charity and the Amir Khan Reebok work in which they created a branding for Amir Khan which he liked so much he looked into getting it embroidered onto his car seats.