Thursday, 7 May 2009
Tal Rosner
Tal stated in the lecture that he prefers working smaller to a lower budget, he created a piece for two french pianists who wanted a CD/DVD that would attract a younger generation. Tal showed us a piece that was split into two screens but he had tried to link them manually together although it was a strain on the eye and slightly hard to follow the imagery was really good and effective, the whole piece was unique and very abstract.
I found Tal Rosner's work very different to the other lectures i had attended, his work was unique and intriguing.
Lynsey Buckley-Ratcliff
After arranging with Lynsey a time and place we finally met up, she spoke a little about herself explaining how she enjoys freelance work and working from home mainly, she also explained how she does mainly Web Design and is trained in XHTML and CSS. Lynsey has worked for many big design agencies but feels she is progressing more as a freelance designer.
When going through my portfolio she seemed very impressed with my Futura work, She explained how she thought it was nice clean and tidy, which is a perfect mix of white space and text, which helps emphasise the font. She felt by displaying the font in a larger text and showing how the font changes when italicised or emboldened gives more of an insight into the font. Lynsey was confused as to why i felt the need to use "st" an "op" she felt there was no connection with the article. One thing she said she really liked was the use of hands to represent the work on each page she felt it emphases the creativity shown in each piece.
The second piece she looked at was the Observer page i explained the purpose of the brief to her, she felt i had shown good understanding and said that the front cover really grabs your attention and makes you want to know why there faces are blanked out all kinds of thoughts go through your mind.
The third piece was Hemisphere in which we had to create a logo she felt the logo was very modern and traditional and felt the text was striking and bold. Lynsey felt i show a clear understanding and ability to satisfy a project brief and show a wide range of skills.
On meeting Lynsey i got a more clearer understanding of how the industry really works although its a scary thought speaking with Lynsey gave me some much needed confidence.
Lynsey Buckley-Ratcliff Contact - www.lynseybuckley.me.uk
Out Of The Box Creative
I contacted Martyn threw email and he agreed to view my portfolio, Martyn was very friendly and professional and even suggested if it was easier for me that he would do a home visit.
Martyn's clients include-
- Aga
- Leisure
- Diadora
- Sandersons
- Bailey Dyson Architects
- Studio Catalogues
When Martyn arrived he firstly viewed my university portfolio, he was rather surprised as to the style of it he said he expected it to be in a black folder case but liked the idea of the brochure style. Martyn had a look through at the work, the first thing he picked up on was hyphenating he explained that all text should be hyphenated with no widows he explained how important this was when in the work place as it looks more professional. When looking through the individual pieces in the book he picked up on the Futura piece he explained how lucky i was to have Futura as my font to research as its a interesting font and you can use it in many different ways as it has a huge family, he explained how interesting the pieces were he preferred the "St" page because of the contrast he explained that the other page needed more attention to detail.
The second piece he looked at was Memory work, he really liked this piece but was slightly confused he explained that in book i did i have spread the work over three double page spreads and he didn't realise that all the pieces were connected because i hadn't explained myself very clearly but overall he liked the pieces he explained how i had used the white space really well .
The third piece he looked at was the Bolton Branding he was rather excited by this as he has done some work for Manchester City Council himself. When looking at the logo he said how interesting the logo was he said it worked a lot better than the current one. In my portfolio i have set four logos out in different colours, Martyn suggested that the four colours could represent the different branches for example, social services, benefits office etc and for the community he liked the idea of having a city scape background for the city and a countryside background for the county and so on. Although he was impressed with the initial ideas he felt i hadn't shown enough in the portfolio and hadn't explained myself enough, he felt i had a really good piece but needed an extra push with it.
When talking with Martyn he wanted to know more about how i had arrived at University, i explained to him that i had been to college and studied Btec Graphic Design he was really interested in this and wondered if i had my portfolio that i used for my interview to university, which luckily i did he explained that the reason he likes doing home visits for students and interviews is because sometimes you leave the best bits behind without realising and by then its to late.
Martyn went through my college work and really liked some of my old work in there he said if i developed some of my old work to suit the skills i have learnt through University i could combine this with my new work and i would have a really strong portfolio, which was a real confidence boost. I sat through some of the old work and listened and made notes on some of the tips and advice he had, Martyn said " key to good design is simplicity".
After looking through my portfolios Martyn had brought one of his portfolios that he keeps updated with him as a chance for me to see exactly what it is he does and how effective it can look. After seeing his portfolio it really gave me inspiration to take his advice and combine the two portfolios to create a stronger one keeping in mind simplicity.
Martyn's visit was a real eye opener and has boosted my confidence with design i feel i just need to push myself that little harder to achieve my goals.
Contact - www.outoftheboxcreative.co.uk
Email Martyn.hammond1@ntlworld.com
Wednesday, 6 May 2009
Truth, Lies and Typography
- DST
- Sodium
- Bad Angel
- Rub On
- Nitrogen
- Amplifier
Darren explained how he created a full alphabet in a day, which was extremely stressful he told us the alphabet was 10% design and 90% production. Truth Design mainly use computers to create there designs but Darren couldn't stress how important it was to show your working out, how you got to that final stage.
One thing i felt could be a major advantage was when Darren said he likes to experiment in different areas, he thinks everyone should learn all the skills as it gives you a broader range and can make it easier for briefs as you can introduce different aspects.
I enjoyed listening to some of the briefs they have done including Christies Charity, which they re-created a branding for them free of charge to help the charity and the Amir Khan Reebok work in which they created a branding for Amir Khan which he liked so much he looked into getting it embroidered onto his car seats.
Gill Blease
- Japan
- Goya
- Paul Rand
- Graphic Design
Gill Blease explained to us how she collects images of everything and then collages them to create something new and spectacular, she explained that collecting things as simple as colour samples, cartoons, drawings, wrapping paper etc can help your imagination.
Gill felt that her learning really began when she got a job and actually started producing pieces, She has produced many pieces for Whitworth Gallery, Elle Magazine, Guardian and many more. She was very disappointed with Waitrose as they decided not to use her piece that she felt she had really captured what they were looking for but Waitrose felt that people would get it.
One thing about Gill is that she loves white space, which absolutely terrifies me she couldn't stress enough how happy it makes her as she feels her work sits better with white space and helps viewers. Gill prefers freelance to working for design companies and works from home. She has a website, which she says is crucial for self promotion although she feels she doesn't have to promote a great deal due to all the work she has already.
1000 Word Reference
www.gloriouscreative.co.uk
I also took alot of my information from the notes i made during the lectures i attended.
1,000 word response
Truth design presented a lecture that i attended, during the lecture i learnt alot about the company and there values. Truth design started with a partnership between two very down to earth people based in Manchester who enjoy the design industry and enjoy producing work for clients. The name Truth design came from there own values of wanting a company that only tell the truth they quoted " At the end of the day, we believe that if a brand is to succeed you must first be honest about it's weaknesses and turn them into strengths".(http://www.truth-design.co.uk/) I have noticed with Truth design that they focus alot on typography and experimenting with it, One font that stood out to me was Bad Angel, which has a Gothic style to it but is easy readable. The fonts they have created are DST, Sodium,Rub on and Nitrogen, which they use in there own work for clients. I feel Truth can relate to me through there font designs, i really enjoy experimenting with fonts and making new shapes from letters, to be able to create a full alphabet would be amazing and looking at some of Truth's examples really inspires me to pursue my developments.
Briefs that i felt i could relate to are Reebok, DST font, Bad Angel font, Great Northern Aid Trust, Christies and Ram.
Reebok brief was to create a brand identity for Amir Khan to support Reebok Boxing Range endorsed by him. Truth design solution was to develop a brand for Amir Khan, they took inspiration from the youth scenes for example music and fashion to create a visual language that could resonate with the target audience of 15-21 year old boys. The brand needed to be able to work with various media. Amir Khan was so pleased with the final product that he even looked into getting the logo embroidered onto the seats in his car, I found the final pieces very bold and well developed, which caught my eye. I feel i can relate my work to Truth through this brief as they have used very strong photography in there posters to help with the advertisements, I feel i use mainly strong imagery when designing promotional pieces because it helps to get the message across to the target audience and imagery is a very strong source if used correctly. I really like the contrast between the red font and the smokey dark imagery, which is something i have used and played around with on some of my previous pieces, i enjoy colour and what effects it can have for example the different moods and meanings it can create and then what clashes and looks hideous.
Another brief i found interesting was the Christies charity re-branding. Truth design created this piece free of charge as they felt they were helping a good cause with the charity to help them get noticed and promote their hard work. The reason i liked this brief was the fact that Truth had already recognised that Christies was a well known charity with the heart shape that everyone recognised them for, so they played around with the heart shape to create something even better but that people could still recognise as Christies. In my opinion if something already works don't destroy it just improve it and work with what you have, some of the best designs i have created have been developed from previous pieces that have needed updated.
Thursday, 30 April 2009
Reply- Out Of The Box Creative
Vicky Smith (vicki999@hotmail.com)
Sent:
30 April 2009 13:41:55
To:
martyn hammond (martyn.hammond1@ntlworld.com)
Hi Martyn,
Thank You that's a great help. Any time is good for me are you available Monday morning? If not when is best for you?.
Regards
Vicky
Response- Out Of The Box Creative
Martyn Hammond (martyn.hammond1@ntlworld.com)
Sent:
30 April 2009 09:31:42
To:
Vicky Smith (vicki999@hotmail.com)
Hi Vicky,
I would be glad to help you and view your portfolio.
When would be a good time and date for you?
Regards
Martyn
Tuesday, 28 April 2009
The Chase
Vicky Smith (vicki999@hotmail.com)
Sent:
22 April 2009 22:22:34
To:
bev.hutchinson@thechase.co.uk
Dear Bev,
Im doing a brief at university based on Graphic Design agencies that i inspire to and i have reviewed your companys website and found it enjoyable and unique and would find it really helpful to learn more about the Chase.
I have put a few questions together to help me with my studies, if you could co-operate with any of these questions that would be extremely helpful.
1. In this economic climate how do you feel the Graphic Design industry is being effected?
2. What packages do you use to help create your design and ideas?
3. what is your inspiration?
4. What are your companies strength and weaknesses?
5. How did you start your own company or come to be a member of the team?
6. How do you advertise your company?
7. How do you begin a brief from scratch for example- research, mind maps, photography etc?
8. Do you have a company slogan that inspires everyone, if yes how did you come to choose it and why?
9. Whats the hardest brief your company has had to face and how did you get through it as a company?
Thank you for your time
Yoursincerely
Vicky Smith (vicki999@hotmail.com)
Dinosaur second attempt
Vicky Smith (vicki999@hotmail.com)
Sent:
22 April 2009 22:10:34
To:
emily dinosaur (emily@dinosaur.co.uk)
Dear Emily, Im doing a brief at university based on Graphic Design agencies that i inspire to and i have reviewed your companys website and found it enjoyable and unique and would find it really helpful to learn more about Dinosaur. I have put a few questions together to help me with my studies, if you could co-operate with any of these questions that would be extremely helpful.
1. In this economic climate how do you feel the Graphic Design industry is being effected?
2. What packages do you use to help create your design and ideas?
3. what is your inspiration?
4. What are your companies strength and weaknesses?
5. How did you start your own company or come to be a member of the team?
6. How do you advertise your company?
7. How do you begin a brief from scratch for example- research, mind maps, photography etc?
8. Do you have a company slogan that inspires everyone, if yes how did you come to choose it and why?
9. Whats the hardest brief your company has had to face and how did you get through it as a company? Thank you for your time
Yoursincerely
Vicky Smith (vicki999@hotmail.com)
Out Of The Box Creative
Vicky Smith (vicki999@hotmail.com)
Sent:
28 April 2009 21:59:49
To:
martyn.hammond1@ntlworld.com
Im a student at Stockport College studying BA Hons Graphic Design. We have been issued a brief to encourage us to interview, meet and ask opinions of Graphic Designers to help us understand the industry to help prepare us for real live briefs in everyday life. If you could offer any time to view my portfolio or just offer some advice and guidance i would really appreciate that. I look forward to hearing from you. Thank You Vicky Smith (vicki999@hotmail.com)
Monday, 27 April 2009
Whitworth Gallery Manchester
Museum Visits
Sunday, 26 April 2009
Saturday, 25 April 2009
Museum Visits
This pieces is called Great Abel, named after Abel Heywood, Manchester's radical mayor who championed the building of the Town Hall, Great Abel rings out the Town Hall clocks hour chimes.
Wednesday, 8 April 2009
reform
From: Vicky Smith (vicki999@hotmail.com)
Sent:08 April 2009 17:14:58
To: hello@reformcreative.co.uk
Dear Reform Team,
Im currently a student at Stockport College studying BA Hons Graphic Design and advertising. To be able to finish my brief i need the help of you by simply answering a few questions.
1. In this economic climate how do you feel the Graphic Design industry is being effected?
2. What packages do you use to help create your design and ideas?
3. what is your inspiration?
4. What are your companies strength and weaknesses?
5. How did you start your own company or come to be a member of the team?
6. How do you advertise your company?
7. How do you begin a brief from scratch for example- research, mind maps, photography etc?
8. Do you have a company slogan that inspires everyone, if yes how did you come to choose it and why?
If you can answer any of the above questions that would be a great help thank you.
Also as part of the brief i have put together a small booklet portfolio as i wanted to get experience for job interviews if you could offer me any advice or feedback from my portfolio that would also be fantastic and a huge help
Thank You for your time
Vicky Smith
(vicki999@hotmail.com)
hemisphere
From: Vicky Smith (vicki999@hotmail.com)
Sent:08 April 2009 16:48:51
To: sue@hemispheredmc.com
Dear Sue,
Im currently a student at Stockport College studying BA Hons Graphic Design and was hoping i could borrow 5 minutes of your time by answering a few questions to help me with my course.
1. In this economic climate how do you feel the Graphic Design industry is being effected?
2. What are your companies strengths and weaknesses?
3. What are the packages your company use to help create design and ideas?
4. Do you have a company slogan, if yes how did you come to choose it and why?
5. Whats the hardest brief your company has had to face and how did you get through it as a company?
6. What is your inspiration?
7. I was very interested in the Metrolink project on your website could you tell me more about this brief?
If you can answer any of the above questions that would be a great help thank you.
Also for my course i want to get experience of putting together small booklet portfolio's if you could offer me some feedback on my work that would also be fantastic and a great help
Thank You for your time
Vicky Smith
(vicki999@hotmail.com)
truth design
From: Vicky Smith (vicki999@hotmail.com)
Sent:08 April 2009 16:36:49
To: jane@truth-design.co.uk
Dear Jane,
Im currently a student at Stockport College studying B A Hons Graphic Design and was wondering if you could answer these few questions as it would be a great help for my course.
1. In this economic climate how do you feel the Graphic Design industry is being effected?
2. What do you feel are your companies strengths and weaknesses?
3. What is the hardest project you have had to face?
4. What packages do you use to create your ideas and designs?
5. What is your inspiration?
6. Do you have a company slogan that inspires the team, if so how did you come to choose this and why?
7. How did you find working with Reebok and what do you think of the final pieces?
If you could answer any of the above questions that would be a huge help thank you.
Also for my course i have created a book of my work and i would find it helpful if i could have some feedback on it as i feel this would help for future interviews.
Thank You for your time
Vicky Smith (vicki999@hotmail.com)
Monday, 23 March 2009
Adverts
Tuesday, 17 March 2009
love creative
From: Vicky Smith (vicki999@hotmail.com)
Sent:17 March 2009 22:02:02
To: s.murray@lovecreative.com
Hello Sarah,
Im currently a student at Stockport College studying BA Hons Design and Advertising and i have recently been given a brief to create a blog demonstrating a knowledge of the Design industry, which includes communicating with design companys and getting feedback.
I came across your design agency and enjoyed looking at the work you an your team have designed, i especially liked the Playstation brief and the idea behind it, the designs are eyecatching and interesting and i found them very fresh. I have been left very inspired by your website and some of the clients you have dealt with including Microsoft, SilverCross, Nando's and many more, which i can only imagine working with at this stage.
I look forward to hearing from you either by communication through email or if you could spare some time to meet that would be fantastic. ( vicki999@hotmail.com )
Thank you for your time.
Yours sincerely
vicky smith
Sunday, 1 March 2009
contact 999 design
01 March 2009 19:43:10
To:
manchester@999design.com
Hello Andy Helme,
i have recently viewed your companys website, which i was really impressed and influenced by especially with the design work you have produced for many big name clients. I especially liked the freeview project and the CBI project i found them both very eye catching and inspiring.
I am currently a student at Stockport College studying B A Hons Graphic Design and im currently doing a module on design companys and our aims is to contact companys through emails and physical contact to get a better understanding of the industry.
I would really like to get a better understanding of the industry through your company as i was really impressed and left in awe by the work you have produced.I look forward to hearing from you, thank you for your time
vicky smith
Stefan Sagmeister and DED Associates
Stefan Sagmeister
DED Associates
Whilst researching i came across a company called DED Associates who's work i really enjoyed looking at. When researching into them further i found an interesting statement made by the the company "the evolution of Graphic Design is intrinsically linked to the evolution of tools by which we deliver those designs"(Graphic Design 21st century, 2002, page 56). This statement makes you realise how much the design industry has developed itself and how much designers rely on photographers and illustrators and multimedia as tools its also developed through computer based programmes such as photoshop and Indesign.
80's image
Todays image
When you look at the two designed pieces its very clear just how far we have come through developement since the 80's.
Monday, 23 February 2009
Buro Fur Form
Sunday, 22 February 2009
Dinosaur first contact email
From: Vicky Smith (vicki999@hotmail.com)
Sent:22 February 2009 22:20:52
To: emily@dinosaur.co.uk
Hello Emily,
Im currently a student at Stockport College studying BA Hons Graphic Design and Advertising. My most recent brief is to contact Design Agencies to get a better understanding of the industry.
I came across Dinosaur's website and found it inspiring straight away due to the fun and eyecatching layout, The style that your company has is what i feel relates to my own style of work.
Whilst looking through your client list i noticed you have worked with Alton Towers, Key 103, Manchester United Football Club and many more, which are huge companys which i could only dream of working with at this stage. The piece that stood out from the others was the Cow Parade campaign i found it elegant and very detailed, the whole idea is very fresh and eyecatching.
I would really enjoy getting to know your company and finding out more on the industry through you. I have also looked at your placements page and i understand that your full till 2009 and i fully appreciate that your a very busy company but if you could offer me some advice either by appointment or emails this would be extremely helpful in my plight.
Many Thanks
Vicky Smith"
Friday, 9 January 2009
Mark Studio work
The group Mines Advisory Group save lives by clearing mines and other explosive weapons and devices and their new campaign is "mind where you put your feet" where their trying to make people aware of whats happening in the world and to think more.
There idea was to put bright red signs up with big bold white writting at bus stops using key words that you find lying around on the pavement like dog poo and chewing gum etc. i just found the whole design facinating and thoughtful.
To view this piece of work click this link http://www.markstudio.co.uk/content/frameset.html then click work and then click on the first icon.